About

Why CrowdTag exists

I spent twenty-five plus years managing and selling outdoor advertising in New York. Advertisements are bought on projected impressions — an advertiser commits real money before anyone can show them a single person who looked. The whole industry runs on estimates.

Amazon PPC has the same structure. You pay per click, before you know whether anything sells, and Amazon reports what sold but never who considered the product and moved on. Sellers spend against demand they can’t see.

CrowdTag changes what a discount costs you. You set the terms up front — the discount, how many tags unlock it, the window, and a weekly cap on codes. Nothing opens unless enough shoppers raise their hand on your listing, and your first cost arrives only when one of them uses a code at checkout.

Where things stand

CrowdTag is pre-launch. The pilot is invite-only and free, and I run every one personally. If you want to see it on one of your own products, email me.


Matt Perline

Founder, CrowdTag

I co-founded Atlantic Outdoor Advertising in 1997, a boutique billboard developer and operator in the New York market, and served as President until 2022. I was a partner at UAO Advertising from 2006 to 2021, and have been an advertising consultant for Capture Outdoor Advertising since 2022.

hello@crowdtag.ai